Seattle Fashion Week 2009 Review


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Seattle Fashion Week came to a close this past Saturday, April 18. The annual Seattle event tinted local designers over the course of three days, focusing on autonomous, urban and couture collections. Though I would like to say the event was fabulous, but to be honest the production was poor. In the interest in full-disclosure, I must say I volunteered on the SFW staff for a couple of weeks before stepping down from the team due to the lack of organization and creative vision. I believe that if you are going to give an unenthusiastic review, you better back it up. So here are my reasons for a less than acceptable review. To start, the communication between their public relations team was frustrating. I had to email 4 different people, 8 different times to verify I was on the press list.

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I arrived to Thursday’s event on time but the show started late. Following a poorly produced “behind the scenes of Seattle Fashion Week” video; I watched as the Independent undergraduate Designers sent their collections down the runway. Two of the outfits were so short I could see butt-checks and well, you know what I could see from the front. The models were pulling down their clothing as they walked. At this point I had been there over 2 hours and was disturbed.

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Next I had to watch a hip-hop performance, which in addition to bad lyrics; the performer had ridiculous back-up dancers. The whole performance felt more a high-school talent show, not a fashion show. And, last I checked, I was attending a fashion show not a concert. Anyways, I’ll prance all the other sub-par details and just say I was less than thrilled. Skiping to Saturday, the couture runway show (which was by no means couture), was a small step up – I only had to sit through two performing artist. That being said, the construction and fit of most pieces was poor and/or offensive – too tight, too short, boobs falling out plus so forth. Aside from Naomi B. and Blaine Walsh, most of the collections lacked a vision or focus. And though Logan Neitzel stole the show with his tough, rock and roll models and stellar detachable black dress, the washed-out jeans, white ripped denim and studded shoes were a direct rip-off of Balmain’s spring 2009 collection.

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I believe that Seattle has far more fashion potential then what was reflected this past weekend. And though my aim is not to discredit the time and effort put forth by the volunteers of SFW, the events of the past three days focused more on networking, parties, and performances and not on fashion. If the producers of Seattle Fashion Week are more interested in these type of activities, I would only hope that they would turn over the reigns to Seattle Fashion Week and let someone with the inspired vision and passion for fashion put on a true fashion week, one that is timely, seasonal, and at the very least one that knows the definition of couture.
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