Fashion Statement Of Sarah Geronimo’s
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Now that Sarah Geronimo has entered a new phase in her life, her taste in clothes has changed. While she still likes pieces that are exciting and young, these days Sarah’s clothing choices lean more towards pieces that are more urbane but no less stimulating – which is exactly the new Unica Hija style.
Unica Hija tapped Sarah to be their most recent celebrity endorser for that reason. Unica Hija caters to young women who have only just begun to make their own way in the world, who are career-driven yet manage to lead vigorous social lives at the same time. Sarah is all those things and more. She is a multiplatinum-selling footage artist, a box-office queen and unbeaten concert performer, yet she remains humble. Sarah is the girl everyone wants to be their unica hija. She’s a perfect role model, which makes her an ideal endorser.
Sarah signed a three-year agreement with Unica Hija, which states that she will display case their latest collection by attending events, in-store materials, out-of-homes, print ads, and the official Unica Hija website. According to a Unica Hija insider, “Sarah was very excited when we briefed her about all the changes that are going to take place in Unica Hija as a brand. She was just overwhelmed and appreciative at the same time because we chose her to be a part of a landmark like this.â€
The same insider adds that aside from Sarah, the people at Unica Hija had other celebrities in mind. “But after much deliberation, we realized that she’s ideal for the job. We’re very pleased, not to mention homaritalored, that she agreed to do it.†For her part, a lot of clothing lines wanted to hire Sarah, but she chose to sign on with Unica Hija because she likes their clothes – and because she’s changing, rising up and becoming more of an adult. Unica Hija carries stylish relaxed and business clothes for women. It is a supporter of smart dressing and offers designs inspired by the latest global and local fashion trends. Unica Hija is owned by LC Star Power Ventures, Inc.
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