MGA Launches New Fashion Dolls
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MGA is commencement its post-Bratz fight-back, with a new line of fashion dolls called Moxie Girlz. The line is targeted at girl’s ages 6 to 10, and has just launched in the US with a countrywide roll-out later this month. The dolls have a subtler look than Bratz, which have before been criticized for being dressed too provocatively. The success of the line is vital to MGA following the loss of its four-year court battle against Mattel, which is taking over possession of Bratz. Moxie Girlz come in several dissimilar styles – Jammaz, in pajamas, come with a guitar and a microphone; Art-titude come with shoes and a bike you can draw on and Magic Hair with variable hair.
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